Diarmuid Breatnach
(Reading time main text: 9 mins.)
We are surrounded by propaganda: to favour this or that political and economic system, those products, accept this way of life and to reject that other, to emulate or aspire to be like those people or to reject others …. The propaganda is constant but perhaps most evident in times of conflict: social conflict and wars in particular. We cannot be free of it but we can attempt to navigate it, to reach that fabled destination, the port of Truth.
OUR OWN PERSONAL BIAS
Firstly, we need to be aware of our own personal bias. Are we for reasons of culture, position, location or habit likely to incline to one side rather than to the other? Of course, that might be the right (or least bad) side but ….. are we being blinded by our own bias?
Our own personal biases are formed through our familial group, our schooling, training and experiences but some are engendered through the wider society, our culture.
Our cultural bias in the western world and, in particular in the English-speaking one, is towards the USA. We watch films in which the admired characters have UStater accents and even employ UStater turns of phrase and idioms1; their life-styles are recogniseably western. These cultural products cover a range from comedy to thriller or tragedy, their situations varying from urban to rural life, their genres from romance to crime to war to science fiction. In fact, both latter genres tend to present us with war-heroes who not only speak like UStaters but evoke the armed forces of the United States, whether in past real armed conflicts or in imagined ones to come. Earlier Irish generations were familiar with the dramatised plight of European settlers in the western regions of the USA being attacked by Indigenous people, only to be saved by the arrival of the US military – in that genre, the US Cavalry.2
Another major cultural influence on the English-speaking world is the UK and, to a lesser extent3, Australia. Although in Ireland there is a certain residual historical resistance to UK acculturation, some UK cultural products gained a large enough following, particularly the Coronation Street and EastEnders series4.
In comics the characters and often their environments are identifiably Western — usually of the USA5 — and even the popular Asian-based ones tend to have their facial features shaded towards European ones. Many of the electronic games also have a Western cultural bias.
And of course, we speak English. A high proportion of the Irish population is English-monoglot and even among Irish/English bilinguals, either the English is dominant or at least easily-accessible. From childhood to adulthood we see signs in English, hear it on the street, use it daily in most places, read it, are educated and instructed through it, access the Internet through it – in fact, we mostly think in English. All of which makes the pathways for accessing US and UK cultural products easy and our acceptance of the dominant discourse more probable.
Dominant discourse is of course a fact of life, some aspects of which are necessary for our social existence but other aspects of which are laden with unhelpful cultural and even political bias. We need to be alert to those aspects and prepared to investigate and analyse them.
Sometimes it looks like just about everyone is in agreement with a particular opinion and it is also the one that accords with our own inbuilt bias. Now we need to be REALLY careful, because those are two factors working together to put us at our ease on one side of a conflict and making it very difficult for us to even investigate the fact that the dominant discourse, on at least this occasion, might be mistaken. And clearly at times in history widely-accepted views HAVE been wrong – the literal seven-day creation belief, the sun going around the earth, the divine right of monarchs, the unsuitability of women for equality, the unnatural inclination of gay and lesbian people ……
OUR SOURCES
In conjunction with being aware of and taking into account our own bias and prejudices, we need to the same with our sources of information, which in industrial and post-industrial cultures – apart from educational establishments — is mostly the mass media: television, newspapers and the Internet (in particular social media).
All the owners of non-State-owned mass media that we access (and that in turn accesses us) are capitalists and not only that but monopoly capitalist. Although he has recently exited his media empire6, this was the situation six years ago: “Denis O’Brien, reputedly Ireland’s richest man, is the largest shareholder in the country’s largest newspaper publisher, Independent News & Media (INM). That company has now agreed a deal to add seven more newspaper titles to its stable by acquiring the Celtic Media Group (CMG). They include the Anglo-Celt in Cavan, the Meath Chronicle and the Connaught Telegraph in Mayo. In all, it extends INM’s footprint to five more counties.
“INM is already the major player at national level. It publishes Ireland’s two largest-selling titles, the Irish Independent and Sunday Independent, plus the Sunday World and the Dublin Herald. It also has 50% of the Irish Daily Star. O’Brien’s other media company, Communicorp, owns Ireland’s two leading commercial radio talk stations: Newstalk and Today FM. In addition, it owns Dublin’s 98FM, SPIN 1038, TXFM and SPIN South West.”7
Media companies in the USA went from 50 1984 only six conglomerates controlling 90% of the United States’s in 2011: GE/Comcast (NBC, Universal), News Corp (Fox News, Wall Street Journal, New York Post), Disney (ABC, ESPN, Pixar), Viacom (MTV, BET, Paramount Pictures), Time Warner (CNN, HBO, Warner Bros.), and CBS (Showtime, NFL.com).8
“Take the UK’s newspaper industry: in a national market of 20 daily and Sunday newspaper titles, just three companies control 90 percent of newspaper circulation. Lord Rothermere’s DMG Media—publishers of the Daily Mail, the Mail on Sunday, the Metro, and the i—accounts for almost 40 percent of all national newspapers sold each week in the UK, while Rupert Murdoch’s News UK and Reach (which publishes the Mirror and Express titles) command one-third and one-fifth of the market, respectively.
“When online readers are included, the same companies control a four-fifths market share among the major newspaper groups, giving these publishers an unparalleled influence for setting the agenda across the rest of the news media.”9
“Most of the social media we use on our laptops, Iphones or tablets is owned by five conglomerates in the USA: Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., …..is the parent organization of Faecebook, Instragram and WhatsApp among other subsidiaries. Meta is one of the world’s most valuable companies. It is one of the Big Five American companies, alongside Google, Amazon, Apple and Microsoft.”10
It should not surprise us if that media exhibits a strong bias towards capitalism, for example in praising businessmen (capitalists) and businesses (exploitation operations) and in criticising or slanted reporting on strikes (workers’ resistance) or on what they might term ‘terrorism’ (but is often oppressed people’s resistance).
The State-owned media, in the UK the BBC and RTÉ in Ireland, are not of course the property of capitalists, however the states in question are capitalist states. It would be surprising therefore if such media were to take a stance in opposition to that of their state and their dominant classes and, by an large they do not. If, in times of conflict elements within the program-making sections of the State-owned media veer significantly away from the State’s line, official reprimands, cuts in funding, sackings and outright censorship may follow.11
This mass media, as well as being orientated in defence of monopoly capitalism, is also orientated towards the expansion of monopoly capitalism beyond its origins, i.e imperialism. And imperialists have their alliances, by far the largest of which is the North Atlantic Treaty Organisation, or NATO in acronym. That alliance is led by what is still the largest imperialist superpower in the world, the USA.
We may note that the antithesis of capitalism is socialism but a capitalist or imperialist system of one state may be in contention with that of another such state which in fact often happens, even occasionally breaking out in war, as was the case with WWI, when the then-dominant imperialist alliance led by the UK and France was challenged by the weaker one of Germany and Turkey.
And mentioning socialism brings to a consideration of alternative media, including that of the Socialist and Irish Republican movements. Briefly we can note that just because they declare their opposition to the status quo does not mean necessarily a) that they are indeed so opposed, or b) that they have examined and challenged their own bias or c) therefore that their analysis is correct. Indeed both the Irish Socialist and Republican movements have made huge mistakes over the last hundred years or more and, in addition, during the height of the Covid19 pandemic we saw a plethora of misinformation ranging from the fascist and racist to the fantasticaly paranoid from sources opposed to the status quo12.
NAVIGATION
With the preparations and precautions entailed in the above completed, we are ready to sail, to navigate the propaganda ocean on board the MV Investigator. Let us take the stormy propaganda seas around the Ukraine conflict for our voyage.
According to the Russian Government, ethnic Russians were under attack in parts of the Ukraine after a coup overthrew the Ukrainian Government in 2014. Furthermore, it claims that US/NATO supported that coup and, in addition, has been gathering up states to its military alliance to encircle Russia, which it sees as a threat to the existence of the Russian state. In addition, Russia claims the Ukrainian government has fascist elements in its polity including a nazi battalion incorporated into its national military. Therefore it has invaded Ukraine in order to protect its own state and to “de-nazify” the Ukraine.
According to the Ukrainian Government and the USA, along with most Western governments, all of Russia’s claims are lies and just an excuse for it to grab land in the Ukraine, in order to extend its dominion further.
The Western media supports the Ukrainian Government and USA discourse on these issues and, on the rare occasion when it quotes the Russian one, negates it or casts doubt upon it.
So, to the navigation. The first thing is that we cannot trust the Western discourse but on the other hand can we totally discount it? We cannot trust it because it is part of a capitalist and imperialist bloc centred around the USA and NATO. On the other hand, Russia might be lying and the Western media might be correct on this occasion. After all, Russian troops HAVE invaded the sovereign state (something we usually see from the USA or NATO) of Ukraine.
So, let’s investigate! A look at the map will in fact show a large number of states in East Europe that have progressively become part of NATO and Ukraine, which shares a border with Russia, was heading that way, according to even non-Russian analysis.13 And Russia has been complaining about this for years. In addition, the elected neutral Ukrainian government WAS overthrown by a violent coup in 2014, one which was welcomed by western media. And fascists WERE active in that coup and the Azov Battalion IS full of fascists and nazis (even according to US and Canadian government circles along with human rights groups, including in Israel, only a few years ago).
But the Russian regime anti-fascist? That is something else. Far-Right groups including openly Nazi ones have proliferated across Russia since the collapse of the USSR and there is little evidence that the Russian regime has been trying to eliminate them. De-nazification should start in your own territory first, right?
So a reasonable conclusion on the available evidence is that Putin’s statement about de-nazification is mere propaganda for international and domestic consumption but his real and primary motive for the invasion is the security of Russia and the withdrawal of NATO from its borders.
Might there be an element of acquiring some more Ukrainian territory and stragic locations there? Of course there might. So how to test that? What about if NATO agrees to withdraw, Ukraine declares its neutrality but demands withdrawal from its recently-conquered territory? Russia would have to comply or to expose its supposed territorial ambitions.
However, NATO is currently refusing to withdraw from Russia’s borders and the Western media is supporting it ideologically as well as pouring arms into Ukraine; NATO denies Russia’s declared motivation but declines to put it to the test.
Mentioning “land-grabbing” also raises the issues of the Crimea, Donetsk and Luhansk regions. Those regions had a high proportion of ethnic Russians — the Crimea in particular nearly totally Russian-speaking — and according to numerous sources, came under attack from Ukrainian nationalist forces from 2014. The Western media says that Russia “annexed” the Crimea; however Crimea had an autonomous parliament and voted to secede from the Ukraine – it was not overthrown in a violent coup as was the neutral Ukrainian one. Subsequently Crimea asked for Russian protection from attack by the Ukrainian military (including in particular those Azov fascist fighters). Donetsk and Luhansk regions also asked for protection, according to the Russians while, according to the West, they were also annexed by Russia.
CONTINUING THE NAVIGATION
Those are the fundamental points to think about during the conflict but we will be presented with reports of “kidnapping” of thousands of civilians by the Russians from the battle-zones on the one hand, with the “rescue” of thousands by the Ukrainian military on the other. Of course, any war impacts severely upon civilians in the war zones, as we have seen in conflicts from Vietnam to ireland to the Balkans, from Palestine to Yemen. What is happening in the Ukraine is a war, with bullets and missiles being fired by both sides and, furthermore, most of the fighting is taking place in and around heavily-populated areas. But are civilians and civilian buildings really being targeted by the Russians? They may or may not be but certainly the damage and casualties would be much higher if, as a matter of course, that were the case. Are civilians being used as hostages and shields by the Ukrainian military as some have alleged? They may be but it is difficult to prove or disprove that when the battle is taking place in an urban area.
We have to seek the actual causes of the war, rather than its features, to seek a workable and hopefully long-lasting solution.
WHAT ABOUT CENSORSHIP?
The fact is that all sides are practicing censorship. While the western media was quick to tell us that Russia had banned the BBC’s news service, it took a bit of searching to find out that had occurred after the UK banned RT, the Russian broadcasting service. We now learn that China has also banned Facebook and the BBC – the latter perhaps in response to the banning of RT but Facebook perhaps for lifting its ban and Tier 1 classification14 of Azov, the neo-nazi fighters incorporated into the Ukrainian military.
Currently, as an example of Western censorship, the Oliver Stone documentary Ukraine On Fire (2016) has been taken down off Youtube and according to users, rarely lasts more than a day if posted up anew.
And Naom Chomsky, veteran US-based anti-imperialist, who would normally be widely quoted in the Socialist media, is hardly ever heard or seen. Oh, he’s talking and writing alright but his discourse does not match the dominant one in the West — nor currently in the Western Left — and therefore he is excluded from their media.
CAN WE MOVE, PROCEED, ACT?
Obviously we cannot proceed through life in a permanent doubt – that would paralyse us, make us incapable of movement in any direction. We must come to a decision, at least for the time being, to allow us to act. But while we proceed on the basis of our certainties or at least assumptions, we need to be able to keep a part of our mind alert, questioning, challenging and – at some point – ready to dissent from the ideological environment in which we find ourselves and ready to consider taking a different – even oppositional – opinion and path.
This is the way we can navigate through the sea and storms of propaganda to a the desired landing on Truth. However, we need to remember that “truth” is an approximation, that it changes shape and what was true yesterday may not be true tomorrow. It is a floating land, not necessarily where it was when last charted, even when the most recent cartographers were not dishonest. Nevertheless, we are required to act, to act in the real world and therefore must reject paralysis. We find the nearest we can to the truth, test it and act upon it – but ready to amend our understanding if necessary.
We set sail.
End.
FOOTNOTES
1The interjection of irrelevant “like” in conversations (e.g “I was like just leaving …”), the grammatically incorrect “I’m good” response to query-greetings, ‘hip’ interjections such as “dude” and even the “OK” for positive confirmation (in our lexicon since the 1950s), have all reached us from the USA.
2That film trope has led to a popular saying regarding last-minute deliveration, probably even employed by people who are unaware of its origin: “Saved by the Cavalry”. Of course, the Indigenous, who are having their lands stolen, their way of life and other parts of their culture destroyed and their resistance massacred, never have a last-minute salvation, neither in fiction nor in reality.
3Though we still hear “No worries” in reassurance, a phrase introduced by Australian soap-operas such as “Neighbours” screened on UK television channels in the 1980s and ‘90s.
4These two in particular propagated a very biased view of working class and lower-middle class people in Britain. The Coronation Street (note the monarchical tone of even the title) series, based on the Salford area near Birmingham, despite being an area settled by successive waves of migrants such as Irish (Engels even referred to them in his 1845 Condition of the Working Class in England), Caribbean and South Asian, did not include characters of migrant background for decades and it was not until 2019 that it introduced its first Black family characters. When the British soaps first provided characters of Irish background, both Coronation Street and EastEnders produced negative types without positive Irish characters to balance them.
5In the 1950s, ‘60s and ‘70s the majority of the comics bought in Ireland were English, from the younger age-orientated Dandy, Beano to the older-orientated range of Bunty, Judy and June for girls and, for boys, Eagle, Hotspur, Victor and the exclusively military Commando and War Picture Library series along with the Amazing Fantasy series. The US contributed super-hero series Marvel Comics and a range of both cartoon and realistic characters in Dell Comics. There was no competition from any Irish-focused publisher (nor is there yet to any real degree).
6https://www.irishtimes.com/business/media-and-marketing/o-brien-exits-irish-media-after-30-years-of-mixed-fortunes-1.4495046
7See News & Current Affairs Monopolies in Sources at the end of this article
8Ibid.
9https://tribunemag.co.uk/2021/04/britains-media-monopoly-is-a-threat-to-democracy
10https://en.wikipedia.org/wiki/Meta_Platforms#:~:text=Throughout%20its%20existence%2C%20Facebook%2C%20Inc,billion%20in%20cash%20and%20stock.
11Perhaps the most extreme (or the most pulblic) such cases were the UK Prime Minister Margaret Thatcher criticism of the BBC for the content of its drama and current affairs programming, going so far as to ban interviewing of prominent Irish Republicans from 1988 to 1994 https://en.wikipedia.org/wiki/BBC_controversies#1988%E2%80%931994:_Sinn_F%C3%A9in_broadcast_ban, a ban also promulgated by Irish Governments on RTÉ in 1971 and again during the 1976-1994 period https://www.rte.ie/brainstorm/2021/0507/1217560-section-31-broadcasting-ban-censorshop-troubles/
12It is also worth noting that censorship, misrepresentation of different views and verbal abuse towards those who challenge the views of the alternative media make using them to arrive at the truth more than problematic and this has been nowhere more evident than in the coverage and discussion of the conflict in Ukraine.
13In fact we can see a similar US-led encirclement of Russia in the Middle East too.
14 A classification that included ISIS and bars users from engaging in “praise, support, or representation” of blacklisted entities across the company’s platforms.
SOURCES
“Saved by the Cavalry”: https://tvtropes.org/pmwiki/pmwiki.php/Main/TheCavalry
Comics in 1950s and ‘60s Ireland: 1https://www.independent.ie/entertainment/books/just-dandy-26629681.html
News & Current Affairs Monopolies
UK: https://tribunemag.co.uk/2021/04/britains-media-monopoly-is-a-threat-to-democracy
News & Current Affairs Censorship
In the UK: https://en.wikipedia.org/wiki/BBC_controversies#1988%E2%80%931994:_Sinn_F%C3%A9in_broadcast_ban
In the Irish state: https://www.rte.ie/brainstorm/2021/0507/1217560-section-31-broadcasting-ban-censorshop-troubles/
From the USA, over the world: Oliver Stone documentary trailer: https://www.imdb.com/video/vi4058495257?playlistId=tt5724358&ref_=vp_rv_ap_0
Facebook lifting its ban on Azov Batallion: https://theintercept.com/2022/02/24/ukraine-facebook-azov-battalion-russia/
rebelbreeze 
Reblogged this on Ramblings of a now 60+ Female.
Grma!
readers might like to ask themselves the question in this post as they read or watch the news.
https://wordpress.com/posts/eurofree3.wordpress.com?s=propaganda
PS the examples refer to the Uk mainly but the questions are valid internationally
I would say “examples refer to Ireland and the UK mainly” but agree that they are valid internationally. Go raibh maith agat!